In 2018, we published our own magazine dedicated to Pinot Palooza and all things pinot noir. Our first edition (with a 20k circ), was distributed to attendees in all cities (with the exception of Tokyo and Perth) giving it an estimated readership of 75k. To put those figures in context, we managed the same readership as Gourmet Traveller Wine for our first ever issue. It was even a finalist in the Wine Communicators of Australia Awards for Best Wine Publication (consumer). Bam!
In 2019, we’ll be doubling down and diving even deeper into your wine stories to share in print and all across our digital channels (and in multiple languages!). With an increased circulation of 40k, we’ll distribute to Pinot Palooza attendees, those at all our other events (MOULD, Game of Rhones, Gauchito Gil’s Malbec Day, etc) plus winery cellar doors and fine wine retailers.
Circulation will continue to grow as we expand to other cities and countries such as the USA, South Korea, Germany, mainland China and more.
And did we mention it’s free?
Below, you’ll find the welcome letter from REVEL director and founder Dan Sims that was printed inside edition #1, explaining more about why the magazine came about and what you can expect inside. You’ll also find the complete digital version of edition #1.
We’re currently working on edition #2, which is set to be published in May 2019.