SEVEN REASONS TO LOVE PINOT NOIR by Andrea Frost
1. Pinot noir reminds you of what’s important
Not all things are created equal, a truth as applicable to wine grapes as it is to life. Some wine grapes are born into this world with little more potential than to be a fresh, reliable bistro wine that pairs with seafood and a harbour view; while other varieties’ merits are that they will create the most plush, approachable and reliable red wine, able to endure difficult weather and a range of climates. Worthy roles to fill, and purveyors of joy to many, but pinot noir is not that kind of grape. Pinot noir is a wine of such potential greatness, beauty and complexity that not only does it surpass most others, it reminds us what is possible. When pinot noir is good, the experience is transcendent. Not only is this a thing to behold from a sensory perspective, but in a world where commoditisation, scalability and other generic values are considered worthier pillars of greatness in wine than what is good and beautiful, then great pinot noir will always be there to recalibrate your benchmarks and remind you that not only is greatness possible, it’s also important.